Digital Marketing Course Outline
Course Overview
This digital marketing course is designed to provide participants with a robust understanding of digital marketing principles, tools, and techniques. Covering everything from foundational concepts to advanced strategies, the course is structured to offer practical, hands-on experience in various aspects of digital marketing.
Offerings by Timeline Digital Solutions
#1 IT and Digital Company
- Comprehensive digital marketing services tailored to meet the needs of businesses of all sizes.
- Expert consultations to develop customized marketing strategies.
- Access to a network of industry professionals and resources.
- Ongoing support and training for businesses looking to enhance their digital presence.
Module 1: Introduction to Digital Marketing
- 1.1 Definition and Significance
- Understanding digital marketing and its evolution.
- Comparison with traditional marketing methods.
- 1.2 Key Concepts and Terminology
- Familiarization with essential terms: SEO, PPC, SEM, SMM, Content Marketing, Email Marketing.
- 1.3 Digital Marketing Channels
- Overview of primary channels: Websites, Social Media, Email, Mobile Marketing, and Search Engines.
Module 2: Website Design and Development
- 2.1 Fundamentals of Web Design
- Principles of User Experience (UX) and User Interface (UI) design.
- Importance of responsive and accessible design.
- 2.2 Basics of Website Development
- Introduction to Content Management Systems (CMS) with a focus on WordPress.
- 2.3 Practical Application
- Hands-on experience in setting up a domain and hosting.
- Step-by-step website creation using WordPress.
Module 3: Search Engine Optimization (SEO)
- 3.1 Introduction to SEO
- Overview of search engines and their algorithms.
- The role of SEO in digital marketing success.
- 3.2 On-Page SEO Techniques
- Conducting keyword research and using tools like Google Keyword Planner and SEMrush.
- Optimizing meta tags, headers, and content for search engines.
- 3.3 Off-Page SEO Strategies
- Building backlinks and enhancing domain authority.
- Leveraging social media for SEO benefits.
- 3.4 Technical SEO
- Ensuring site speed, mobile compatibility, and proper indexing.
- Understanding XML sitemaps and robots.txt configurations.
- 3.5 Practical Experience
- Conducting an SEO audit and implementing improvements.
- Utilizing Google Analytics and Search Console for performance tracking.
Module 4: Social Media Marketing (SMM)
- 4.1 Introduction to Social Media Marketing
- 4.2 Crafting a Social Media Strategy
- Setting objectives and identifying target audiences.
- Content creation and engagement techniques.
- 4.3 Paid Advertising on Social Media
- Overview of PPC campaigns and Ads Manager tools.
- Developing and managing effective social media ads.
- 4.4 Practical Application
- Running a live social media campaign.
- Analyzing results and refining strategies.
Module 5: Content Marketing
- 5.1 The Role of Content in Digital Marketing
- Understanding various types of content: Blogs, Videos, Infographics, etc.
- 5.2 Developing a Content Strategy
- Tailoring content to the buyer’s journey.
- Planning and maintaining an editorial calendar.
- 5.3 Practical Writing Workshop
- Crafting SEO-friendly content.
- Techniques for content distribution and promotion.
Module 6: Ad Copy and Creative Development
- 6.1 Fundamentals of Ad Copywriting
- Understanding the principles of effective ad copy.
- Techniques for persuasive writing.
- 6.2 Creating Engaging Ad Creatives
- Basics of visual storytelling in advertisements.
- Tools for designing ads (e.g., Canva, Adobe Spark).
- 6.3 Graphic Design for Digital Marketing
- Understanding design principles: color theory, typography, layout.
- Creating graphics that resonate with target audiences.
- 6.4 Practical Application
- Developing a series of ad copies and creatives for a campaign.
- Peer reviews and feedback on design and copy effectiveness.
Module 7: Email Marketing
- 7.1 Fundamentals of Email Marketing
- Building and maintaining an email list.
- Overview of different email campaign types.
- 7.2 Email Marketing Tools
- Introduction to platforms such as Mailchimp and Constant Contact.
- 7.3 Practical Campaign Development
- Designing effective email templates.
- Analyzing email campaign performance metrics.
Module 8: Analytics and Tracking
- 8.1 Data-Driven Decision Making
- Importance of tracking key metrics and KPIs.
- 8.2 Google Analytics
- Setting up Google Analytics and understanding its dashboard.
- Tracking user behavior and conversion rates.
- 8.3 Implementing Tracking Tools
- Utilizing Meta Pixel and Google Tag Manager effectively.
- 8.4 Practical Application
- Creating analytical reports and dashboards.
- Interpreting data to make informed marketing decisions.
Module 9: Advanced Digital Marketing Techniques
- 9.1 Pay-Per-Click (PPC) Advertising
- In-depth understanding of Google Ads and bidding strategies.
- Crafting targeted ads and optimizing campaigns.
- 9.2 Retargeting and Remarketing
- Techniques for re-engaging previous website visitors.
- 9.3 Influencer Marketing
- Strategies for collaborating with influencers and brand ambassadors.
- 9.4 Exploring Emerging Trends
- Voice search optimization, the impact of AI in marketing, and the rise of video marketing.
- 9.5 Practical Application
- Executing a comprehensive PPC campaign and evaluating its success.
Module 10: Capstone Project and Certification
- 10.1 Project Overview
- Developing a comprehensive digital marketing plan for a chosen business.
- 10.2 Project Presentation
- Presenting projects and receiving peer and instructor feedback.
- 10.3 Course Completion and Certification
- Evaluation of knowledge and practical skills.
- Awarding certificates of completion.
